Business & Marketing Services

 

Smart marketers rationally analyse a business’s objectives and then match strategy to resources to tactics. Know where you want to be and then plan to get there as effectively as possible. Sound obvious? All marketers have the same tools, its how effectively they use them that counts. Our services include:

 

Start-up Marketing - A comprehensive start-up capability targeted at first-time & serial entrepreneurs, investors and Venture Capitalists.
Strategic Marketing - Business & market analysis and the formulation, selection and development of market-oriented objective-focused strategies
Marketing Planning - Business & Marketing plan formulation & integration, marketing-communications planning, collateral creation and tactical implementation
Branding - Position, message, brand, implementation and development
Digital - Online & Mobile Strategy, Website/eCommerce design, content creation and production. Search Engine Optimisation, Pay-per-click
Marketing Engine Development - Department setup, staff mentoring and partner facilitation.
Integrated Direct Marketing (Business/Lead generation) - Campaign planning, production and execution
Public Relations & Social Media - Strategy, Integration & Management.

Meeting Facilitation - Utilising insight, gravitas and experience, Kudos can help facilitate the productive interactions that are vital to your success. Merger & Acquisition Integration - Marketing alignment and rationalisation along with Corporate Identity development & integration, rollout and maintenance services.

 

Facilitating a first meeting between the 6m ABS Network Solutions Ltd and the $37bn Cisco company initiated the relationship which allowed ABSNet to double its turnover and staff, increase net profit by 300% and ultimately sell to Capita for nearly 14m in under eighteen months!

Mentoring - Kudos can mentor your inexperienced or developing staff to leverage the skill and experience that will allow your company to grow, flower and mature.

 

Business Change

At times of business change; Angel or VC Funded start-up, rapid-growth, strategic direction change, Merger & Acquisition - or during economic turmoil for example - many companies require extra expertise & focus, but perhaps for only a short period while specific objectives are defined and projects such as new Corporate Identity, acquisition integration or core strategic change are implemented.